- published: 04 Dec 2014
- views: 15168
For more information on studying in the United Kingdom and all that England, Northern Ireland, Scotland, and Wales have to offer, please visit: http://www.educationuk.org/usa/ Part of the Education is GREAT Britain Academic series, Gary Davies discusses his studies into marketing and corporate branding at University of Manchester. For more information on University of Manchester, please visit: The University’s website: www.manchester.ac.uk Prof Davies’s profile: www.manchester.ac.uk/research/gary.davies The Manchester Business School: www.mbs.ac.uk The University’s YouTube channel: www.youtube.com/user/universitymanchester
Do you know what people are saying about your business? Have you Google'd your business name or brand lately? Negative reviews result in LOST Business.. Negative reviews are harmful to most ANY business...Watch the video and you will see what we mean....
Sept. 23 -- Robert Nardelli, founder and chief executive officer at XLR-8, discusses Volkswagen's challenge to come back from the diesel engine scandal, how the company can salvage the brand and what comes next for emissions standards in the United States. He speaks on "Bloomberg Surveillance." -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, compan...
Video realizzato durante un progetto con il Prof Derrick de Kerckhove presso l'università Federico II di Napoli. La brand reputation è l'attività di costruzione e gestione della reputazione aziendale online. In un mercato come quello attuale, dove internet diventa uno dei fattori chiave per la scelta finale di consumo dei prospect e dei clienti già acquisiti, lavorare sulla brand reputation diventa un investimento necessario per la conservazione del fatturato. Una corretta attività di gestione della reputazione aziendale non può essere improvvistata da personale interno dell'azienda, ma dev'essere affidata a professionisti o consulenti specializzati, in possesso dei migliori strumenti per analizzare / monitorare la situazione di partenza dell'azienda, e consigliare le migliori strategie...
Elliot Schreiber Ph.D., clinical professor of marketing and executive director of LeBow College's Center for Corporate Reputation Management, explains the importance of corporate reputation management in a changing economy and its role in building your company's brand.
Stephen Hahn-Griffiths of Reputation Institute discusses why Brand and Reputation are forever intertwined. More information on corporate brand alignment: https://www.reputationinstitute.com/resources/registered/pdf-resources/corporate-brand-alignment.aspx
La brand reputation costituisce una tematica di grande attualità, che suscita grande interesse negli operatori del settore ricettivo. Come costruire una strategia efficace in grado di ottimizzare la propria reputazione online e offline? Innanzitutto ottimizzare la presenza online della propria struttura, con interventi sul posizionamento, sui contenuti e sull'accessibilità. In secondo luogo è necessario monitorare la propria brand reputation, sui principali portali e attraverso i numerosi canali che il consumatore utilizza per creare recensioni e confrontarsi con altri consumatori. In alcuni casi è necessario intervenire direttamente, con azioni coerenti, fornendo risposte a quesiti e recensioni dei clienti.
La percezione che gli utenti in rete hanno di un brand può essere determinante per il suo successo. Diversi studi provano infatti che l’online reputation ha un impatto sulle performance aziendali. E’ quindi fondamentale che i brand sappiano come costruire, gestire e analizzare la propria reputazione sul web. Qui entrano in gioco gli influencer, con la loro capacità di creare, comunicare e veicolare con coerenza i valori di un brand. Con questo webinar apprenderai gli strumenti per l’analisi e la gestione della reputazione online del tuo brand, nonché scoprirai come sfruttare al massimo le possibilità che l’influencer marketing offre. Relatore: Matteo Pogliani Moderatrice: Claudia Spaziano
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer. Here are a few of the things you’ll discover: - How to measure your brand awareness - How to predict trends and listen to your audience without spending hours searching for information - When and what templates to use when you don't have much time - How to handle negative feedback and crisis situations
Oggi parliamo di... Brand reputation e leadership La brand reputation nel mercato attuale è un elemento importante che incide sull'andamento aziendale e sulla gestione della struttura ricettiva. Brand reputation e leadership hanno un forte legame: dietro a strutture che hanno una buona reputazione sia online che offline, c'e un leader carismatico in grado di gestire al meglio il proprio team, trasmettendo entusiasmo e obiettivi efficaci al proprio personale. Buona Visione! www.hotelklinik.it
BTS members take high position in Brand Reputation Rankings | BTS news. Music: BTS piano cover from Smyang: https://www.youtube.com/user/Fogotish/featured?disable_polymer=1 Hi you, welcome to my channel. i'm an ARMY so you can see many many videos about them. My videos ideal come from twitter mainly, subscribe my channel to update the hottest news of BTS For business and issue: firstname.lastname@example.org If there is an issue of copyright or st important, sent me an email and i will remove the video immediately, no drama Thanks for watching and subscribing.
Brand Reputation Management has been a trendy buzz word in the world of marketing, especially with the continued ramp up of social media. Many business owners and managers fail to understand how a poor reputation can damage their company's sales. However, despite its current popularity, brand reputation management is not a new topic. Reputable companies of all sizes have always taken their reputation seriously. In the old days, it was called public or media relations. Today, brand reputation management is about actively managing the conversations about your company and the feedback you receive through all the forms of media. These days this typically occurs online. So what course of action should you take? This session will cover establishing a brand vision, brand monitoring, search engine...
Brand South Africa CEO, Dr Kingsley Makhubela, believes the country's reputation is not under threat. He says that, despite the ongoing political contests in the ANC, the country's key institutions remain strong. Makhubela is in New York after a visit to Washington, where he's engaging with key stakeholders with a message that South Africa is open for business. SABC correspondent, Sherwin Bryce-Pease, caught up with him. For more news, visit: http://www.sabc.co.za/news
Keep an eye on reputational risk and IT in 2013 From password hacks and cyber theft to a highly visible system outage or a full-blown disaster, you are more exposed than ever to IT-related risks. What's most at risk is your company's reputation—and ultimately your bottom line. Watch the video to find out the true cost of reputational harm and discover the six steps you can take to protect reputation and brand value. You'll learn how today's connected world is changing the way business leaders are managing risk to the enterprise. To find out how you can protect brand value with security and business resiliency, visit ibm.com/services/riskstudy. And to see how your risk management strategy compares to others in your industry, try the IBM Reputational Risk Index at IBMRiskIndex.com.
Bio-Techne is built on a legacy of quality. R&D Systems, Novus Biologicals, Tocris, ProteinSimple, and BiosPacific have been brought together as Bio-Techne to be a stronger scientific partner to help customers attain their research goals.Our mission is to provide the Life Sciences community with innovative, high-quality scientific tools to better understand biological processes and drive discovery. Watch our story here.
Here's the link: https://www.soompi.com/2017/05/13/may-girl-group-brand-reputation-rankings-revealed/ HELLO SWEETIES!!!! I'm a little surprised about some groups. Tell me what you think! ^^ I hope you like it! ♡ Don't forget to like, subscribe and comment! Thanks for watching! Instagram: https://www.instagram.com/ticiaoc/ Twitter: https://twitter.com/uttsunggyu Make your request or ask me something here: https://curiouscat.me/velvetgyu (lyrics, ranking and vs ^^) XoXo, Ticia ♡♔ ------------------------------------------- Subscribe for more ♡ To request you have to subscribe ♡ No copyright infringement intended.
Original Post: http://www.verticalmeasures.com/video-2/whats-in-a-name How do consumers view your brand? Learn from some examples of social media fails and tips on how to bounce back and better communicate with your audience. Website: http://www.verticalmeasures.com Facebook: http://www.facebook.com/verticalmeasures Twitter: http://twitter.com/verticalmeasure
This Commercial was made in early 1999, showing some local ingredients that McD use McD was a "nick name" we create with a big strategy behind it Watch these videos in sequence to get a feel of the big picture Brand Reputation 1 http://www.youtube.com/watch?v=ZsINseBPgis Brand Reputation 2 http://www.youtube.com/watch?v=T90JYzMUcQ8 Brand Reputation 3 http://www.youtube.com/watch?v=BgUuGDnU5aI Independence Day http://www.youtube.com/watch?v=qDKkRYIieBw Kembalikan Baliku Padaku http://www.youtube.com/watch?v=gFbk2uwiB4E
This is a Golden Age of companies that have the concept of profits with a purpose embedded in their strategy. Years ago, a handful of business visionaries added the two “p’s” of planet and people to that of profit to organize their companies under the idea of a triple bottom line. From those pioneering days to today, the ideas of CSR and sustainability have now been adopted by thousands of companies, from the biggest multinationals to small- and medium size businesses. From socially responsible investment to supply chain verification, from board and workforce diversity to transparent reporting, businesses today assume CSR and sustainability practices as essential to their brand identity. Read more: http://bit.ly/1TtZAzs © 2016 | 3BL Media | All Rights Reserved